Senior Marketing Operations Manager

• Full Time
• Bay Area or Remote
• No. of Vacancy: 1
• 2 years ago

Rafay is looking for an operations rockstar to join the Marketing team. In this role, you’ll manage the team responsible for Hubspot (and soon to be Marketo & Salesforce.com) instance and work cross-functionally with stakeholders across teams to support various demand generation activities. You will act as the company-wide Hubspot & Marketo champion and utilize the system to its fullest potential. If you’re passionate about Marketing Ops, analytics, and hungry to make an impact, this role is for you!

Responsibilities:

• Own the strategy and execution of Hubspot platform with a focus on lead management, email automation and database segmentation
• Lead the migration from Hubspot to Marketo and Salesforce.com
• Collaborate with cross-functional teams (Growth, Sales, Campaigns, Web, Digital) on campaign production and executing integrated campaigns thru multiple channels
• Act as a subject matter expert with business stakeholders on email nurtures, scoring and segmentation processes
• Own campaign set-up, scheduling, testing, and deployment of ad-hoc, recurring, triggered and dynamic content-driven campaigns
• Establish scalable processes in Hubspot and the rest of the technology stack to ensure best practices in campaign management
• Optimize integrations and backend workflows; Execute A/B testing for email nurture experiences
• Quarterback ABM efforts with external consultants and Rafay sales
• Report out on campaign performance and recommend A/B testing, optimizations, and other strategies to improve metrics
• Establish and provide ongoing analytics on database health
• Configure, execute and QA campaigns, workflows and data issues

Requirements/Ideal Candidate:

• Expertise in Hubspot & Marketo with a strong understanding of email automation, system integrations and data hygiene
• Experience designing and implementing complex nurture campaigns
• Knowledge about email compliance best practices
• Background using Hubspot and Marketo with third-party integrations such as Outreach.io and 6sense or DemandBase
• Ability to thrive in a fast-paced environment and prioritize multiple projects with internal resources and external vendors
• Commitment to Teamwork

Qualification:

• Bachelor’s degree or equivalent experience
• 5+ years of relevant experience