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Senior Marketing Operations Manager

  • Full Time
  • Bay Area or Remote
  • No. of Vacancy: 1

Rafay is looking for an operations rockstar to join the Marketing team. In this role, you’ll manage the team responsible for Hubspot (and soon to be Marketo & instance and work cross-functionally with stakeholders across teams to support various demand generation activities. You will act as the company-wide Hubspot & Marketo champion and utilize the system to its fullest potential. If you’re passionate about Marketing Ops, analytics, and hungry to make an impact, this role is for you!


  • Own the strategy and execution of Hubspot platform with a focus on lead management, email automation and database segmentation
  • Lead the migration from Hubspot to Marketo and
  • Collaborate with cross-functional teams (Growth, Sales, Campaigns, Web, Digital) on campaign production and executing integrated campaigns thru multiple channels
  • Act as a subject matter expert with business stakeholders on email nurtures, scoring and segmentation processes
  • Own campaign set-up, scheduling, testing, and deployment of ad-hoc, recurring, triggered and dynamic content-driven campaigns
  • Establish scalable processes in Hubspot and the rest of the technology stack to ensure best practices in campaign management
  • Optimize integrations and backend workflows; Execute A/B testing for email nurture experiences
  • Quarterback ABM efforts with external consultants and Rafay sales
  • Report out on campaign performance and recommend A/B testing, optimizations, and other strategies to improve metrics
  • Establish and provide ongoing analytics on database health
  • Configure, execute and QA campaigns, workflows and data issues

Requirements/Ideal Candidate:

  • Expertise in Hubspot & Marketo with a strong understanding of email automation, system integrations and data hygiene
  • Experience designing and implementing complex nurture campaigns
  • Knowledge about email compliance best practices
  • Background using Hubspot and Marketo with third-party integrations such as and 6sense or DemandBase
  • Ability to thrive in a fast-paced environment and prioritize multiple projects with internal resources and external vendors
  • Commitment to Teamwork


  • Bachelor’s degree or equivalent experience
  • 5+ years of relevant experience

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