GPU Cloud Billing: From Usage Metering to Billing
In this blog, we take the next step toward a complete billing workflow—automatically transforming usage into billable cost using SKU-specific pricing.
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As artificial intelligence and machine learning continue to evolve, one thing has become clear: not all infrastructure is created equal. GPUs were originally created for graphics rendering, but have evolved to play a crucial role in AI. To meet the intense computational demands of modern AI workloads, organizations are turning to a familiar but specialized resource—GPUs.
Over the past few years, enterprises have poured billions into high-performance GPUs to power their AI ambitions. Investment in AI is now nearly universal, but most organizations lack the infrastructure and internal capabilities to actually use those GPUs.
This is a critical market problem.
New generations of chips from providers like NVIDIA arrive every 12-18 months, offering significant jumps in performance, efficiency, and architecture. This makes older GPUs quickly outdated and less cost-effective for running AI models. Yet despite this short shelf life, GPUs in most enterprises are sitting idle. Deployment complexity and data infrastructure bottlenecks mean that valuable compute power often goes underutilized. Businesses are burning time and capital maintaining GPU fleets they can’t fully leverage. The result is lost value and slower AI deployment at a time when speed-to-market defines competitive advantage.
This issue spans every enterprise implementing AI, as well as cloud providers, telecommunications companies, and infrastructure providers looking to monetize GPU access and boost margins.
In this post, we’ll explore why GPUs are essential for AI, how they differ from CPUs, and what this means for infrastructure leaders seeking performance, scalability, and cost efficiency at scale. Artificial intelligence (AI) is rapidly changing the world, and GPUs are behind this AI revolution, enabling the rapid development and deployment of complex AI models. The world-assisting impact of AI and GPUs is seen across industries, providing support in everything from healthcare to security.
A GPU was originally designed to handle rendering tasks in gaming and graphic design. But over the past decade, GPUs have emerged as a critical backbone of AI infrastructure.
Unlike CPUs, which handle general-purpose tasks sequentially, GPUs are built for parallel processing. The GPU and its role in AI workloads have become increasingly important, as their architecture includes thousands of smaller cores designed to execute simultaneous operations—ideal for handling the matrix-heavy computations AI models require.
In short: CPUs are built for breadth, GPUs for depth. When comparing GPU versus CPU, it’s important to note that central processing units excel at sequential processing and units excel at sequential tasks, while GPUs are optimized for parallel processing. AI needs depth.
AI workloads, especially those involving deep learning, are highly compute-intensive and often require handling complex algorithms and computationally demanding tasks. GPUs are essential for training AI models by performing intensive and computationally demanding operations that accelerate the development and deployment of advanced AI systems.
GPUs accelerate:
GPUs enable the training process by performing multiple calculations simultaneously, which is important for AI enabling the training and deployment of complex models. They run AI workloads like inference and have become increasingly important for AI, unlocking breakthroughs in AI capabilities. GPUs have become increasingly important for AI workloads due to their ability to perform massive calculations and unlock breakthroughs in AI. AI models powered by GPUs enable researchers to accelerate their work and drive intelligence enabling the training of advanced systems.
This makes them indispensable in production-grade AI environments, where performance and speed are non-negotiable.
This video demonstrates how cloud providers can deliver multi-tenant serverless inferencing using Rafay. It walks through both the end-user and cloud admin experiences—from generating API keys and accessing models, to uploading and deploying models with the right configurations, setting up endpoints, and sharing access across organizations.
One of the defining features that sets the Graphics Processing Unit (GPU) apart in the world of artificial intelligence is its unparalleled ability to perform parallel processing. Unlike traditional CPUs, which excel at sequential processing and handling tasks one after another, GPUs are engineered to tackle multiple tasks at the same time. This parallel processing architecture allows GPUs to run AI workloads that are computationally demanding, making them the backbone of modern artificial intelligence.
When it comes to training and deploying complex AI models, the need to process vast amounts of data and perform countless calculations simultaneously is critical. GPUs shine in this environment, enabling researchers and engineers to train AI models much faster than would ever be possible with CPUs alone. This speed is not just about efficiency—it unlocks breakthroughs in AI capabilities by allowing for rapid experimentation, iteration, and refinement of models.
The impact of GPU parallelism is evident across a wide range of AI applications. From image and video processing to scientific simulations and advanced machine learning, GPUs make it possible to handle the intensive workloads that power today’s most sophisticated AI systems. Whether it’s enabling real-time video analysis, running complex scientific simulations, or supporting the deployment of complex AI in self-driving cars and medical diagnostics, GPUs are at the heart of these innovations.
As AI continues to evolve, the importance of GPUs and their parallel processing capabilities will only grow. They are not just accelerating existing workflows—they are enabling the training and deployment of complex AI models that were previously out of reach. In fields like computer vision, natural language processing, and robotics, GPUs are driving the next wave of breakthroughs, making them an essential component for anyone looking to push the boundaries of what AI can achieve.
Let’s break down why GPUs are foundational for AI infrastructure:
Simply put, GPUs unlock a level of performance and efficiency that AI demands—and CPUs can’t deliver.
GPUs power a wide range of high-value AI use cases across industries, supporting everything from data security to medical applications:
Each of these scenarios relies on the ability to rapidly process and learn from data—a perfect match for GPU infrastructure. GPUs accelerate the deployment and training of AI models across these diverse applications, from data security to medical fields.
As AI initiatives scale, many teams ask: should we run GPU workloads in the cloud or on-prem?
In many cases, a hybrid approach provides the flexibility to balance performance, security, and cost.
Managing GPU infrastructure isn’t just about provisioning hardware. It’s about optimizing utilization, automating deployment, controlling costs, and enforcing policy at scale.
Challenges include:
That’s why generic infrastructure tools fall short. AI requires purpose-built solutions that provide end-to-end control over GPU lifecycles.
Rafay’s GPU PaaS™ provides a production-ready foundation for running AI/ML workloads across environments—cloud, on-prem, or hybrid.
With Rafay, platform teams gain:
From experimentation to production, Rafay enables organizations to get the most from their GPU investments—while freeing up developers to focus on innovation.
GPUs aren’t just “nice to have” for AI—they’re essential. But just as important is the infrastructure that supports them.
If your team is investing in AI, now is the time to rethink your infrastructure strategy. The right platform will help you operationalize GPU resources, scale AI initiatives, and stay competitive in the age of intelligent software.

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